Hands up if you’ve noticed…

Audiences aren’t acting like they did even 2 years ago. 

Clicks are down.

Ad fatigue is sky-high.

And it’s taking longer to get to the “yes”.

So, what’s going on?

Let’s call it out: people are exhausted. 

Hype driven headlines…

Big promises that don’t deliver…

And AI-generated content & images so slick it’s difficult to discern what’s real from what’s trying to manipulate our energy.

That wobbly feeling creates a low-grade distrust that drains the nervous system.

And when people don’t feel safe, they default to resistance.

They look for reasons to reject rather than receive.

Trust in marketing has been broken.

So what’s the fix?

It sure isn’t about shouting louder. 

Or deploying a hack so clever that it sneaks up behind someone and makes them reach for their wallet before they know what just happened.

That’s not strategy. That’s a marketing heist and what gave marketing a bad rap.

I’m talking about something different.

Resonance. Alignment. Nervous-system-safe messaging.

Because people don’t take action when they’re overwhelmed.

They don’t convert when they feel pressured.

They say yes when something lands in their gut, not just their inbox.

That’s the kind of copy I write.

I write data-driven copy rooted in trust cues, not trickery.

Where every interaction invites a deep exhale.

Where the growing sense of “this feels right” is the signal (from both sides).

Where connection is clear and conversions are the byproduct.

The next era of marketing isn’t about performing for attention.

It’s about building trust with messaging that restores human connection.