To have a successful online business, you need

Enviable email campaigns that every segment on your list will obsess over

Optimize your list with
high-converting email engagement strategies

Get targeted, perfect-for-your-audience email marketing.

You’ve already heard that for every dollar you spend you should be making $38 with your email list.

But before you can tap that abundant wellspring, you need a strategy.

And no, spray and pray is NOT an email engagement strategy…

…unless you don’t mind an unsub rate that climbs faster than 2022 inflation…

…or a churn rate that makes your ad spend break even at best.

It’s time to ratchet up your results and get email engagement that puts industry standards to shame.

I see you, tired of over-playing the socials game…

Being at the whim of their mysterious and ever-changing algorithms…

Giving it a as you type in your credit card digits, hoping the ad spend doesn’t break your credit limit…

Listen, that can be part of a marketing strategy, but it isn’t the final word.

It's time to put more of your marketing efforts behind things you CAN control.

Like your list.

One differentiating point between you and the competition is the way you make your audience feel.

And when you make them feel like they’re getting value from you, they feel appreciated (maybe even entertained) and they stick around, clicking for more.

Which means when done right, you’ve got a line up of raving, long-standing fans ready for everything you offer.

That’s when selling in your business feels a lot less slimy and more like the joy you’ve always hoped it could be.

Then each night as your head hits the pillow your last thought is how glad you are you bet on yourself and started your own biz. *cue the subliminal smile and dancing sheep*

So start serving your audience and be known as the generous entrepreneur you are.

If you haven’t sent out an email in 7 days, you’re leaving a massive stack of cash sitting on the table.

Don’t become obsolete by not engaging with your subscribers.

I’d be thrilled to help you live up to your brand promise with email strategies customized for your business & specific to your audience.

Could you use more of a lot less?

Less Stress

Hand off the writing to a trained pro and do more of what lights you up. (It’s why you started your business in the first place.)

Less Doubt

Download me with your ideas and I’ll craft them into words that bring more fans / engagement / sales.

Less Wasted Energy

Ditch the bitterness from missing out on life because you’re putting all your energy into your biz. You’re the boss. Delegate!

YOU’VE TRIED THE DIY ROUTE…

…tried to fill marketing holes with templates, courses, and business coaches.

But you’re still stuck. Task switching. Splitting 24 hours between working ON your business and IN your business…. then trying to shoehorn a life in there somewhere.

Maybe writing isn’t your joy. You come alive when you’re “peopling”. You’d be much happier spending hours serving your customers rather than strategizing & writing email campaigns. Heck, you’d even have time and energy to take on a few more...

But you don’t have hours to spend planning a funnel, never mind write weekly engagement emails to the list you’ve ghosted.

Because at the end of the day, you’re creatively tapped.

And you start to wonder if your unengaged subscribers are pixel-kicking freebee seekers instead of quality leads. At times it feels like less work to scrub it all and start over.

I totally get it. (but don’t do that!)

Without proven behavioral & psychological science behind your email engagement strategy, at best you’re shooting in the dark hoping for a bullseye.🎯

You may get some hits once in a while, but you won’t know how to duplicate it, what lever to pull, or in what sequence to get the next sale. And you won’t know where to start optimizing either.

Instead of signing up for the next guru’s strategy you don’t have time to learn, bring on a copywriter who geeks out on conversion principles, tactics, and the latest strategies for what’s working online today.

Get words working overtime for your business (so you don’t have to)

Email open rates & conversion increased

"I’ve always struggled to manage the promotion and engagement pieces. Working with Sonia as a copywriter saved me time to translate my ideas into actionable recommendations and insights for each attendee. Email open rates increased and conversions. Even better, I received more responses and felt more connected to participants. I credit that to Sonia... She was like my clone, only more efficient and extremely focused! ...she makes me more successful and is passionate about her quality deliverables."

Here's How I Can Help

Evergreen Sequences

Nurture / indoctrination to educate new subscribers on what you’re all about and let them know they’re in the right place
Affiliate sequences to lighten the load for your ambassadors and ensure everyone gets more sales
Webinar sequences to get decision buy-in and exponentially more show ups
E-commerce flows to make your customers feel like like you’re speaking to them 1:1
Abandoned cart sequences to flag your customer’s attention among a world full of distractions
Re-engagement sequences to give subscribers a variety of opportunities before you delete their cold a$$
List cleaning to keep stats high and your broadcasts out of spam cans

Value-Driven Engagement

Regular contact emails to provide subscribers with value, entertainment, & engagement opportunities so you remain top of mind
Engagement & motivation reminders so your courses & memberships produce achievers that happily brag about their results
Segmentation so that your messaging is relevant and each group only sees what’s of interest to them

Funnels

Lead gen funnels to fill your pipeline with perfect-fit, quality humans (they’re never just leads)
Sales funnels to show your audience that you have the perfect solution to what they’ve been struggling with
Upsells / Down-sells / Cross-sells to provide even more value, not just because it sounds like more $$$
Re-engagement funnels that convert subscribers who’ve gone cold into warm buyers
Funnel optimization to wring as much conversion out of your funnel as possible
Facebook or Instagram Ad copy that stands out in the noise, and stimulates people to take action

You're wasting advertising dollars if your new subscriber rate is obliterated wiped out demolished by churn

Here’s how it works

Collaboration

We hop on a discovery call, talk about your business, and drill into specifics of what you want to achieve. If our timeframes are in alignment, I’ll create a strategy and send through a proposal for your approval.

Research & Write

One you’ve approved the proposal and secured your spot on the calendar with a deposit, I research your audience. When I’m satisfied that I have the right messaging outlined, I write using proven strategies, techniques, and wireframes.

Relax!

Your custom copy is delivered on time and I’ll walk you through the Google doc. I write so that it sounds like you–but you after 9 hrs of uninterrupted sleep and a green smoothie for breakfast.

She nailed it! It’s the copy I wish I had written! With words that sound like me and fit my brand, but with very clear persuasive messaging that hit my audience’s pain points and showed how my item solves their problem! So now I feel really good that I’m putting my best foot forward for my business.”

Soraya

Vivliophoto.com

Ready to get words
working harder for your business?

Let’s hop on a no-obligation call and chat about your project.