Founder's Consigliere
CONVERSION COPYWRITER
Creative Strategist
Signal Finder
Woo Afficionado
Know what you're testing before spending a dime. Deep research across six pillars reveals your strongest angles, gaps, and opportunities to test in your next round of ad creative.
Turn research into ads worth testing. Using the Intel Report, we develop fresh ad concepts, focused tests, and smarter iterations based on what the market is responding to.
Need a sounding board with no hidden agenda? Talk through high-stakes decisions before blind spots become expensive mistakes. This is not coaching. It's space to think out loud.
BRING DEEPER THINKING TO YOUR NEXT BUSINESS MOVE
Conversion Intel Report
Creative Strategy
Founder's Consigliere
About
My insatiable curiosity is your competitive advantage.
* Why one message lands while another gets ignored.
* Why a customer finally commits after saying no for months.
* Why different brands with similar products have completely different market share.
That curiosity helps me notice patterns others overlook.
I'm a copywriter and strategist who studies people. That's just how my brain works. Because there's one thing I know for sure: decisions aren't random.
Approach
Every project starts with the same question: Why do people do what they do?
I study people before touching a pixel. Then the ads practically write themselves.
That’s why every project blends deep research, careful observation, and creative thinking that uncovers ideas, emotions, and motivations that shape your audience's buying decisions.
Because when you understand why people take action, less time is spent chasing random ideas to satisfy the algorithm and more time spent recognizing the ones that will convert.
In a nutshell...
Less guessing. More evidence.
Strong creative doesn't begin with brainstorming. It starts with observation.
Competitors. Reviews. Comments. Sales call transcripts. Discovering what conversations are already happening inside your customer's head.
That's a question I'm obsessed with.
Services
Conversion Intel Report
Deep research across customers, competitors, and proven signals reveals angles, gaps, and opportunities worth building into informed hypotheses worth developing.
Founder's Consigliere
Part confidential thought partner, part strategic sounding board. I hold space so leaders can think clearly, untangle complexity, and have their ideas mirrored back without agenda.
Creative Strategy
I turn research into an abundance of fresh ad concepts for testing hypotheses, then use performance data to inform what we create next.
Rule Book
01. The smartest people in the room are often the most curious.
02. Dogs make life better.
03. Strong opinions are welcome. Evidence gets the final vote.
04. Great messaging makes people feel understood, not manipulated.
05. People will tell you what matters. Some brands just don't listen long enough.
06. Quality work involves laughter and at least 3 donations to the swear jar. Daily.
08. Millionaires dismiss intuition. Billionaires use it as data.
07. Nervous systems decide before brains do. Appeal to both.
FUNNELS / Marketing Strategy / CONVERSION OPTIMIZATION / Meta Ad Strategy & Creative / CASE STUDIES
Sonia Acheson Copywriting was instrumental in crafting UnityTrip's voice, writing everything from internal documents and presentations to an enterprise case study, website landing pages, SEO blog articles, and PPC funnels. Her work not only aligned perfectly with our vision but also significantly improved lead generation prospects for our client. I am always incredibly impressed with her ability to deliver high-quality content that matches our client's objectives perfectly.
— Devyn, Co-Creative.Digital
Within one week, [Sonia] had the most succinct and fun series of 4 emails that not only captured my voice, but got the attention of my audience. I had record opens on the entire sequence. And more importantly, the offer was snagged up by several first-time fence sitting clients.
My return on investment was 900%. Nine-hundred freaking percent. For the skeptics, that was a 4-figure 900%, mmm'kay? In USD!
— Marisa, Well Balanced Healing Arts
[Sonia's] able to see things you can’t see, and I truly appreciated that about her.
Having someone to bounce ideas off who understood my business was so valuable. It’s great to get all the ideas out of my head and then have someone reflect back whether they think they’re a good fit or not.
— Lise, HustleandGroove
It's the copy I wish I had written! With words that sound like me and fit my brand, but with very clear persuasive messaging that hit my audience's pain points and showed how my item solves their problem! So now I feel really good that I'm putting my best foot forward for my business.
— Soraya Rudofsky, VivlioPhoto.com
I'd love to hear more about how I can help make your business stop the scroll. Please fill out the form below or send a note directly to [email protected]
Research-led creative strategy.
For health & wellness brands ready to put stronger ideas behind their marketing
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